Welcome to PressKit 24/7!
You've just spent years of your life developing that business concept, writing that book, creating that non-profit, inventing that product, designing that workshop.
Congratulations! Now the fun really begins. Because without customers, readers, members, or participants, your work is for naught. You need to let the world know, but you don't know how. And it's beginning to dawn on you that marketing and PR could be a full-time job in itself.
PressKit 24/7 is the brainchild of publicists with over forty years' experience. We know how much good media coverage can impact your success. And we know what it takes to get the media's attention. It is critical for us to be able to create professional online press kits so we can be effective with our own clients-- and we think the same platform might be effective for you.
PressKit 24/7 is a powerful online press kit technology that provides you with exactly what you need to get the publicity you are seeking. On this page, you will learn what a press kit is, what it contains, and why it is important. And because "the media" (journalists, interviewers, TV and radio producers) use the internet to find good stories, PressKit 24/7 also allows you to become a part of an expert database that the media searches daily, giving you further exposure.
PR vs. Advertising
Among other benefits, PR is an incredibly effective way to market yourself, your product or service by getting exposure through print, radio and television without the huge expense of placing an ad.
What is a press kit?
A press kit is your profile presented in a specific, professional format that the media is accustomed to using. It contains background information about your product or service, high-resolution photos to be used for publication, news coverage you may have already received, testimonials from your clients, ready-to-use quotes on related topics, and a 'one-pager' with a brief outline about who you are and topics you could address on a radio or TV show.
Why is a press kit important?
Journalists are under constant deadline. They want to see an at-a-glance profile of who you are and what you can do for them. And by your materials, they will judge you as a "pro" -- or not. Whether for print, radio or TV, journalists are constantly looking for qualified experts to inform their stories. PressKit 24/7 is an immediate solution to their, and your, needs.
Click here to see which PressKit 24/7 product might be right for you: PressKit 24/7 Products & Services
